Monday, April 14, 2025

The Curious Case of Tony Stark and Elon Musk: 'Sigma Male' Masculinity and the Myth of the Benevolent Billionaire

 






            The development of Sociology as a discipline has always run parallel to the rise of western Capitalism; both being born out of industrial revolutions that spanned between 1760-1850 and gained prominence through the social changes those revolutions created. These ideas also coincided with the independence of British colonies that would become the United States. These fraught fraternal fledglings became fatefully intertwined. Whereas Sociology would use historical events, and political/economic analysis to criticize capitalism; the United States, primarily built by white wealthy landowning men seeking a regress of taxation, would embrace it. This began our propagandistic and irrational fetishizing of Capitalism for over two millennia, creating one of the more corrosive spurious correlations between wealth and intelligence. This is because in a capitalist system, economic success has become a chief indicator of intellect[1]. Colloquially, people state: “How’d they make so much money if they weren’t smart?” without factoring in a variety of social factors like family inheritance and opportunities born out of an overabundance of intersecting privileges (class status, Whiteness, cisgendered maleness, sexuality and ablebodiedness). Popular culture has been one of the most effective tools to spread this false claim into every crevice of our social order and thereby germinating this insidious amalgamation between one’s bank account and their IQ[2]. One of the more understated examples of this, that has collectively had the wildest impact recently, is the deification of Elon Musk through the lens of The Marvel Cinematic Universe’s portrayal of Tony Stark by Robert Downey Jr.  The purpose of this paper is to interrogate the power of this comparison on public perception and examine the dangers of manufacturing the myth of the ‘benevolent billionaire’ which has contributed to our current socio-political (constitutional) crisis in the US.

 





HISTORICAL CONTEXT

            The histories of Elon Musk and Marvel Studio’s representation of Tony Stark embodied by Robert Downey Jr. have orbited one another, each intersecting the other’s trajectory at a variety of points throughout Musk’s and the character of Tony Stark’s life course. However, the impact of these intersections has unfortunately had grave real-world consequences that are difficult to disentangle.

            Brief origin on Elon Musk  

            Born in 1971 Johannesburg, South Africa, Elon Musk grew up in a wealthy family whom benefited from racist Apartheid and neo- Nazi laws of the country at the time. The blood mineral industry born out of such policies enriched the Musk family as Elon’s father made a deal to receive a portion of emeralds produced in three small mines. This wealth and privilege allowed Musk to immigrate from South Africa to Canada and eventually study Physics and Economics at the University of Pennsylvania earning a bachelor’s degree in both, conferred in 1997. After two internships in Silicon Valley, he was accepted into the materials science graduate program at Standford. Upon declining to enroll, Musk lacked the legal authorization to live and work in the United States until he secured an H1-B visa.

            Concurrently with his education and work experience, Musk began a history of corporate virulence. With money lent to him by his father, Musk and his siblings created Zip2, an online yellow pages in the early days of the internet. Zip2 was acquired by Compaq in 1999. Musk took his 22-million-dollar buyout and spun it into an online financial services and e-mail payment company called X.com. X would eventually become PayPal when it merged with Confinity. When Musk became CEO, technological problems and a poor business model led to the board ousting Musk and replacing him with Peter Thiel. When PayPal was eventually sold to Ebay, Musk being the majority shareholder was paid 175.8 million dollars. This began a pattern of Musk buying/acquiring companies or organizations, gutting them of personnel and regulation and then hoping to sell the pieces into his next venture.[3] Musk took his PayPal payout to the Mars Society and founded Space X in 2002.

            The founding of Space X marks the time when Elon Musk begins to orbit US politics. At the time, President Obama both increased NASA’s budget (by $ 6 billion) but decided to cancel  the Constellation program, its Ares 1 and Ares V rockets, and the Orion spacecraft while committing to the privatization of launch vehicles to the Orbiting Space stations under the COTS program. Space X got the contracts. Space X continued its relationship with the government through their next venture “Starlink” a consumer internet business that sends batches of internet-beaming satellites into orbit. Since 2022, Space X has had the Federal Communications Commission contract for 13,500 satellites that would make up the Starlink Internet Network which pulled Musk deeper into the political sphere.[4]   

Musk’s association with his Pay Pal compatriots would eventually be known collectively as “The PayPal Mafia.”  This group of “tech bros” all have ties to South African Apartheid (recently giving them the nickname “broligarchs”). As their wealth and status increased, these “broligarchs” began to criticize US social programs, women’s right to vote, and regulatory policies. These ideals would put them on an intersecting trajectory with Donald Trump’s re-ascension to President in 2024 in the form of VP running mate, insult to the poor southern community and genuine couch connoisseur, JD Vance; as Vance was one of The Pay Pal Mafia’s (Peter Thiel) protégés.

In addition to an alignment of ideologies, Musk’s political interest is mostly financial. This is because the companies that he helms would be in constant financial jeopardy without government contracts. Musk thereby ideologically shifts towards whichever political wind will net him the most revenue. Yet, since aligning with Donald Trump, he has seemed emboldened to express various levels and varieties of hate speech: from misinformation, general technocratic dehumanization (Eugenics) , Trans discrimination, sexism, antisemitism, and white pride that culminated in Musk giving a “Roman Salute” at Trump’s Second Inauguration that was interpreted by White Power Groups, and most of the general public, as the Nazi Zig Heil. At the time of this writing, The Department of Government Efficiency (DOGE) the Agency tasked with reining in Government bureaucracy and spending that Musk (sort of, but not really, only actually) leads, is dismantling the regulatory agencies of the government that were directly overseeing his companies. Yet, even with all this veiled history, to the pain he is currently inflicting on millions, there are those that still see him as a savior and a genius, including himself. To understand where that comes from, we need to investigate the MCU portrayal of Tony Stark.




The MCU’s Tony Stark

  In the early 2000’s, there was a fraction at Marvel Comics regarding the adaptation of their characters to TV and Film. In the years prior, to stave off bankruptcy, Marvel Comics had sold the adaptation rights to some of their biggest characters. The X-Men were at Fox, The Incredible Hulk was at Paramount and Spider-Man was at Sony, each with their own complicated legal entanglements of where, when, and how these characters can appear on screen. In 2002, upon the landmark success of the Fox Studios produced X-Men and Sony’s Spider-man,  executive David Masiel met with the President of Marvel, Ike Perlmutter (at Mar-a-lago of all places), to try and convince him that Marvel was leaving money on the table by licensing their characters rather than producing their own films (Robinson, Gonzales and Edwards, 2024). However, since selling off their best assets, which in the early 2000’s were way too profitable to let go,[5] Marvel had to start with lesser known, C and D-list heroes at the time.

Originally conceived by Stan Lee in the early 1960’s and modeled after Howard Hughes, the comic book portrayal of Tony Stark was, at its inception, a hard drinking, war-mongering misogynist.

According to DiPaolo (2011)

“[Lee] deliberately designed Iron Man to be everything the readership hated as a creative challenge to see if he could convince a liberal reader to find a “Military Industrial Complex” billionaire protagonist likeable despite his conservative politics…Lee said that he was not trying to change his readership’s politics, but to see if…[an] inventor and munitions maker could be successfully presented as a redeemed anti-hero.”     

It is unclear if Stan Lee knew the indelible cultural impact this would have. His whimsical wager against writers’ block contributed to the chipping away of the public’s disdainful animosity for the wealthy elite, and convinced readers that wealth, weapons and womanizing can make a hero. This unfortunately laid a problematic foundation for how Tony Stark would be portrayed on-screen.

            Another problem came in November 2001 when Karl Rove had a meeting with the head of the Motion Picture Association of America, Jack Valenti. The Bush Administration needed a unified response to terrorism for the purposes of national security:

1.      The US campaign in Afghanistan was a war against terrorism, not Islam

2.      People can serve in the war effort and in their communities.

3.      US troops and their families need support

4.      9/11 requires a global response.

5.      This is a fight against evil

6.      Children should be assured that they will be safe

While not stating this as propaganda, Rove did declare that leaders of the industry have ideas about how they want to contribute to the war effort. (Robinson et al, 2024: 61).

Rove’s actions speak to the way the media is used by the government to shape public perception. But, instead of news reels and cartoons playing before films as they did during WWII, the mechanism of propaganda has become far more incestuous in years since. Regularly, film production and video game developers are provided with military consultants that control the depiction of the government and the military in that medium. For film, this means a lower production budget in exchange for script approval and distribution access. Therefore, during “The War on Terror.” the undercurrent of major studio productions was to encourage support for US foreign policy.

During the development of what would become the Marvel Cinematic Universe (MCU), the United States was in two wars (in Iraq and Afghanistan) and had a former weapons manufacturer as a Vice president (Robinson et al 2024). With the Bush Administration’s approval ratings on a steep and steady decline, Tony Stark was the perfect choice to be propped up as the propagandic paragon of US military efforts to show that “[even a merchant of death]…has a heart”. Thus, the writers for Iron Man (2008) recentered Tony’s backstory around being captured in Afghanistan rather than Vietnam and had him be injured by his own munitions; thereby centering him in the current moment and fulfilling the criteria set by Rove. However, they still needed to make him likeable. Enter: Robert Downey Jr.

At the time of his casting, Robert Downey Jr. (RDJ) seemed to have just come out of auditioning for Tony Stark in real life. Considered a commercial failure and substance abuser, RDJ had been recently fired off of Ally McBeal, and even though he was clean and sober in 2007, he was on probation as early as 2005, and that made the producers nervous (Robinson et al 2024). Director Jon Favreau went to bat for Downey. When it was clear that the studio had no intention of hiring Downy, Favreau leaked the news of RDJ’s casting to the press which was met with fan enthusiasm (art was imitating life after all). Once he was cast, both Downey and the writers went to work on fleshing out who Tony Stark was going to be for the MCU.

            In 2022, Iron Man (2008) writer Mark Fergus explained to New York Magazine that one of the inspirations for the characterization of Tony Stark in the MCU was Elon Musk.

“Stark was as if “Musk took the brilliance of [Steve] Jobs with the showmanship of [Donald] Trump,” adding: “He was the only one who had the fun factor and the celebrity vibe and actual business substance.”

 For his part, RDJ was encouraged by Favreau and others to draw upon personal experiences, and producers would hope that his face would be “a visual shorthand for the character.” (Robinson et al 2024). Thus, the MCU’s Tony Stark has the wealth and social awkwardness of Elon Musk, Showmanship of Donald Trump, the charisma and humor of Robert Downey, all wrapped up in a personification of US Militarism. Unfortunately, as this version of Tony Stark grew in popularity, so did the lines between the character, actor and their inspiration (Musk).



When Art imitates life, and back again

               Pop Culture and film are always used as a truncated reference and explanation for the social world around us. We compare individuals, people, and social situations to characters and plots of film and TV; especially when those situations are hard to explain. When Iron Man exploded onto the screen, RDJ’s portrayal of Tony Stark as a brilliant wisecracking do-it yourself superhero who flouts international laws and commits war crimes by murdering brown terrorists with precision and prejudice was a smashing success. This annihilation of blatant terrorism was the cinematic wish fulfillment that the public thirsted for after 9/11. Tony Stark/Iron Man was the white male savior that was using weapons and militarization to make the world a better place. Whom, in future installments, would quip that he “wanted to put a suit of armor around the world” and “privatize world peace.” Sentiments that have henceforth been reiterated by various people in power.[6] This is because superheroes like Tony Stark “constitute an appealing form of pro-war propaganda, that across the board, encourages a militarist view of the world and represents a form of American Fascism.” (DiPaolo 2011: 19). We have commodified and coveted this image enough for billionaires to use it as both rationalization and shield for their crimes.

Tony Stark’s popularity in the public consciousness and the overall cultural zeitgeist, caused people to start looking for his real-world proxy. Given their biographies were already ingredients of Tony Stark’s psyche, Musk and RDJ started to become deified as the real Tony Stark themselves; RDJ allowing his public persona to be taken over by the character so completely that it is difficult to find a difference between character and actor in interviews and public appearances. Meanwhile, Musk promoted and internalized these comparisons to Stark which were furthered by his brief cameo in Iron Man II (2010). Musk even went  so far as to create a 3-D model of Space X rockets similar to the way the films would depict Stark’s designs. These manufactured parallels allowed the public to fantasize Musk to be that real life white savior, jumping from the screen to save them, while simultaneously obfuscating the danger he poses as a real world threat.

 



SOCIAL ANALYSIS

            The power of the comparison between the MCU portrayal of Tony Stark and Elon Musk is found not only in how the popularity of the character shapes public opinion, or in the expectation of hero worship as an escape from the continuous monotony/occasional terror of our daily lives, but also in the confluence of our conditioning to the myth of the benevolent billionaire coupled with an emergence of a neurodivergent masculinity labeled in online circles as the  “Sigma” male. This combination of traits furthers the embroglio between the image of Tony Stark and Elon Musk.




The Myth of the Benevolent Billionaire

In a Capitalist system, money is a superpower. It creates opportunities and access to resources, it whitens, masculinizes and “ables” peoples’ bodies; meaning it minimizes the barriers that people experience for being a member of a marginalized group. Money is the catalyst for transformation as much as various forms of irradiation, or the mutation that follows in many superhero origin stories. Therefore, it is not surprising then that the heroes that grace the pages of comic books that are touted as “just human with no superpowers” are almost always wealthy. Money bridges the chasm of physical, psychic or supernatural abilities and puts humans on par with Gods in these stories.

The combination of wealth and altruism was fueled through both a billionaire’s own desire for legacy and the misinterpretation of capitalist cautionary tales that isolate billionaires as being heroic. The savior complex for billionaires is never built upon self-sacrifice, but trades on its belief in perpetuity. Many of the wealthy American Families at the turn of the 20th Century had a history of giving to charities and other “worthy causes”, not because they were selfless and cared about “their fellow human”, but because of tax breaks afforded to philanthropy, and the desire to maintain the legacy of their name. Thus, names like Rockefeller, Carnegie, Wrigley, JP Morgan, and Vanderbilt grace the side of concert halls, stadiums, office buildings, and plazas. The founder of The Nobel Peace Prize, Alfred Nobel, made his fortune through dynamite production. This has continued today with billionaires starting charities, giving away millions of dollars while simultaneously hiding billions in offshore accounts and stock dividends to avoid taxation. These practices then combined with the popular misinterpretation of cautionary tales of capitalism.

One of the most common stories that manufactures this benevolence in billionaires is the character of Ebenezer Scrooge in the Dickensian classic, A Christmas Carol. Throughout the story, the reader rightfully is presented with the interpersonal dangers of capitalism. Greed begets isolation, loneliness, and bitter emotional stagnation that makes you cruel. While this anti-capitalist messaging is important and valid; this story is one of the first that also presents readers with the idea that the billionaire can be reformed, as every depiction of the end of A Christmas Carol presents Scrooge as still an economically wealthy man; his charity changing the lives of the people around him; and they love him for it. This reinforces that money can be used for emotional manipulation and still presents relationships as being transactional.

This idea of benevolence is furthered in our superhero media. Comic books and their TV/Film adaptations depicts these rich oligarchs as brilliant crime fighters; furthering the idea that social problems can be solved by wealth and individual determination rather than collective action. This presents wealth as no longer a corruptible force (as the intended message of Ebeneezer Scrooge’s plight) but as a tool for righteousness. Iron Man and Batman are among the richest and most popular characters that parlay their wealth into an unfathomable network of gadgets, equipment, and training for their own private war against their understanding of injustice. Sure, at the same time they also engage in various amounts of philanthropy; but their true work is always outside of the system. This was astutely pointed out by Mathew Alford in his original review of Iron man:  

 

The Emotional appeal of Iron Man (2008) rest on the idea that Stark, the self -confessed ‘Merchant of Death’, has changed his carefree attitude towards arms manufacturing…These readings of the film ignore the blatant fact that Stark actually continues to build weapons, only now they are more hi-tech and produced covertly as a part of his own bodily attack armor.”

                                                                                                                        (Robinson et al 2024).

One dangerous commonality of billionaire crimefighters in superhero fiction is their egocentrism. The MCU’s Tony Stark always believes himself to be the smartest person in the room and the one who will always have the right answers even after he is blatantly proven wrong. In Iron man II, the character stands up in front of Congress and says that he “Privatized World Peace.” because he was the only one smart enough to come up with the arc reactor technology. After he is proven wrong in that same film, he later believes that he can create artificial intelligence that can act as “a suit of armor around the world” and promptly created the AI villain Ultron. After that failure, he does submit to government oversight and regulation in Captain America: Civil War. However, that regulation is short lived, eventually culminating in his self-sacrifice at the end of Endgame. Thus, through Tony Stark’s entire arc in the MCU, his billions and bravado culminate in benevolence. Part of the appeal of Elon Musk is that many were expecting the same trajectory. Political pundits, talk show hosts, elected and appointed officials of the US government all have compared Elon Musk to Tony Stark, opining on Musk’s charities and companies as if to manifest this benevolence upon him. Yet, whenever Musk is given a chance to show the world that he may be a hero, he turns out to be a supervillain.

In addition to all the hate speech, bigotry and deregulatory crypto fascism Elon Musk is currently producing/regurgitating through his leadership/consultation/leadership with DOGE, he also decided to buy the social media platform because people made fun of him. Afterward, he then turned that platform into a cesspool of vitriolic and violently racist, misogynistic hate speech causing both advertisers and Users to flee; all under the guise of being a champion of Free Speech. However, Elon Musk’s supervillainy lies in the control of his businesses and the erratically sociopathic apathy with which he wields that power. This came to light in 2022 with his Starlink system and the ongoing Ukrainian Russian War. Musk’s biographer, Walter Isaacson, falsely claimed that Elon Musk “turned off” Starlink during a Ukraine counterattack. While this would certainly count as supervillainy, Isaacson, regardless of the statement’s invalidity, emphasizes Musk’s potential power and influence over the region through the Starlink system; that on a whim, Musk could change the scale and trajectory of the war. Much like the egoism of Tony Stark, this is not benevolent, it is hostage taking for the purposes of kowtowing. This is evidenced by Musk’s attitude change on the war after aligning himself with Donald Trump during the 2024 election; stating that he believed that Ukraine had gone too far. A point Donald Trump and JD Vance doubled down on in their explosive meeting with President Zelensky.  Additionally, Musk has used his money to repeatedly fuel constitutional crises by bribing people for votes both in the 2024 national election under the guise of a lottery and then again in the Wisconsin race for DA. Thus, while Tony Stark is no benevolent billionaire (because even in fiction there is no such thing) Musk is less like Tony Stark and more like Justin Hammer from Iron Man II, where his wealth shields him from his own stupidity, and allows him to fail upwards while disassociating from the human rights and dignity of others.




Neurodivergence as ‘Sigma’ Masculinity

    In a patriarchal system, a person’s masculinity status is perceived as royalty. Within this [often]-binary structured set of organizations and institutions, those that have been assigned and openly perform the status of male and masculinity are venerated; believing that their gendered position exempts them from behaviors, labor, and expressions they think are beneath them. Thus, in a masculine dominant society, the ideals, presentation, and behaviors surrounding masculinity are the first to be policed; and men, are the first to be dominated (Bourdieu 1998).

As a part of that mechanism of control and domination, masculinity turns inward, and like the ouroboros, men begin consuming each other through the building of an irrational and harmful dominance hierarchy. This hierarchy is peddled through the unfathomably profitable popularity of “The manosphere”: the sprawling web of groups, belief systems and lifestyle gurus that promote these irrational, erroneous and dangerous ideas of toxic masculinity (Bates 2021).

  The hierarchy begins with the highly contested and debunked concept of “The Alpha” male. This group has the characteristics of a lot of traditional masculinity: Strong, athletic, loves sports, cisgendered, sexist, emotionally vacant, and anti-intellectual. These individuals perceive themselves to be leaders and reinforce these claims through cherry picked biological pseudoscience and erroneous myths about the pack mentality of animals.

 

 The next status in this cannibalizing hierarchy is “the beta male”

As I explained in a previous essay (2018):

“Beta” males are defined as men who don’t identify/ fit the toxic forms of alpha male behaviors. Some men embrace this position as a way to show how they are morally and intellectually superior (the qualities they are using to define their masculinity) to the “alpha” male. This superiority impacts their views on women. Because they believe themselves to be superior to the “alpha” male, they should be garnering the attention of women and not them

The attention from women here is an important detail, as regardless of where men are on this corrosive carousel of status and identity, they all perceive themselves above women. It is their misogyny that binds them. Recently, there is a new emerging status of masculinity, the “Sigma” male, and it seems to incorporate autism and neurodivergence in its assessment of masculinity.

            “Sigma” coded masculinity arose first from a 2010 blog post by Science fiction writer, Jon Beale, who, in addition to espousing a myriad of racist and sexist beliefs, expressed his frustration with the generalization of the “alpha and beta” structure and what he considered “the losers” underneath them ( Just to go down the list: deltas gammas, lambdas and omegas). Thus, he coined the term “Sigma male” which is collectively understood as the introverted “lone wolves” and outsiders that seemed to be on par with Alpha males, but maybe didn’t express their level of bravado while remaining intelligent and stoic.  One characteristic of this “Sigma” type of man that is often glossed over is their expressions of neurodivergence. Many of the character names that are often proselytized as “Sigma males” are John Wick, Walter White, Tommy Shelby, Jason Bourne and Tony Stark. Those unconventional Heroes/anti-heroes, that do not exhibit hyper masculine qualities, are brilliant but are able to become singularly focused, mission driven, obsessive, have skilled pattern recognition, able to be a social chameleon but unable to read social cues all the time. Thereby incorporating qualities of neurodivergence on the autism spectrum into this questionable masculinity quagmire.

            In addition to the co-opting of neurodivergence into a masculinity latticework that reinforces misogyny and toxic self-destructiveness, “The Sigma male” archetype is also a new form of “supercrip” stereotype. The “Supercrip” stereotype is a type of disability stereotype often found in action, fantasy and superhero media where a person’s disability is the source of superpowers which negate the persons physical and or mental disability. Clear examples of this in comic book media: Daredevil, several of the X-men, Barbara Gordon, Cyborg, and yes, Tony Stark. With the “Sigma Male” however, their “superpower” and what makes them a good assassin, drug kingpin, gangster, government agent and “Genius, Billionaire, Playboy Philanthropist Superhero” is their neurodivergence.     

      The overall contradiction of the Sigma male supercrip, outside of its lack of social and scientific evidence, is that much of the “Alpha and Beta” status criteria are flimsily supported through a pseudo-scientific biological argument of men’s innate nature (which also allows them to justify their frequent transphobia and discrimination). However, a simple internet search will reveal “the sigma male grindset” a quasi-self-help guide to becoming a sigma male. This idea of “becoming” leans more into the social construction of gender than those arguments often used by these groups that tend to be more based in biological determinism. Granted, the identification of this hypocrisy should not be revelatory, many belief systems that have cultlike qualities, as those in the misogynistic manosphere do, are both convoluted and hypocritical. Because, having a clear set of principles, and the conviction of those principles leads to accepting consequences for those beliefs. In short, it takes courage, and these men and their allies have none.

            Elon Musk has become the literal posterchild for “Sigma male” masculinity, gracing the cover of a seminal text on the subject. With the help of the myth of the benevolent billionaire, he has been deified by “The manosphere” as their current and most fervent paragon, and in their mind, a real life Tony Stark. Yet, when you look at the basic comparison, it is only the sigma male archetype, and the billionaire myth that connects them. This, as I have argued above, is more of a function of the use of Musk in the updating and creation of the MCU’s Tony Stark. When looking closer, they are also leagues apart. Tony is shown to be an inventor and engineer. Meanwhile, the only thing Musk has designed, not even engineered, is the Cyber-truck. An ugly eyesore of an automobile that has had so many flaws and recalls that even Tesla dealerships won’t take it as a trade in. Tony has built his company on his ingenuity, Musk is a corporate vulture that raids and consumes companies, destabilizes them and then sells off the pieces into his next venture, which is more akin to the corporate robber barons of 1980’s cinema, than the Superhero populism of today.   


 


CONCLUSION

            Elon Musk is not Tony Stark. However, the MCU’s Tony Stark being a symbol of American Militarized Fascism is a low bar for a comparison. Regardless of the invalidity of this contrast, its repetition online among the media illiterate masses shaped the public perception of Musk enough for him to be elevated into the halls of political power in ways that his billions could not give him access so expeditiously. Although, as Musk continues to dismantle government infrastructure through these robber baron tactics, many of his supportive public have reassessed their opinions of him. Yet, we may be in a situation where the damage he has already done is irreparable, with no superheroes around to save us.

 

REFERENCES

Bates, Laura 2021. Men Who Hate Women: From Incels to Pickup Artists The Truth about Extreme Misogyny Naperville: Sourcebooks.

Bourdieu Pierre 1998. Masculine Domination Standford: Standford University Press

Dipaolo, Marc 2011. War Politics and Superheroes: Ethics and Propaganda in Comics and Film. London: McFarland and Company.

Robinson, Joanna, Dave Gonzales and Gavin Edwards 2024. The Reign of Marvel Studios New York: Liveright Publishing



[1] It should also be mentioned that this is usually invoked once someone has a lot of money. Rarely are poor smart people given the confidence that they will have economic success. If you are not wealthy, it is perceived that you are ‘not that smart’ or you’re lazy.

[2] IQ tests aren’t a measure of Intelligence either. I just wanted to not have to say intelligence over and over.

[3] As he did with Twitter

[4] Yes there is Tesla and Neuro-link and the purchasing of Twitter. But the acquisition of government contracts and its leading to his nebulous political position as the maybe Not, but actual leader of DOGE (Dept of Government Efficiency)  this is the most direct route if I don’t want the thesis to get lost or have this essay be gargantuan

[5]   Fox, Sony and Universal would consistently put films into production just so that the rights would not revert back to Marvel Comics.  Many films were rushed, announced before they even had a creative team, and in the “doomed” The Fantastic Four (1994) that was never intended for release.  

[6] Including Musk himself